Alibaba Blasts Singles Day Sales Record in First 30 Minutes
The world's biggest consumer event, Alibaba's Global Shopping Festival, has drawn more than $56 billion purchases in the first half and hour. Alibaba Group Holdings (BABA) - Get Report looks on pace to smash the annual sales record for its global shopping festival, with total purchases passed the $56 billion mark in the first half hour of offers.
The annual event, also known as Singles Day, was forecast to generate around $45 billion in total sales, a near 20% increase from last year's record of $38 billion, as shoppers in key Asia-based economies splurge on tech and consumer goods following months of lockdowns linked to the global coronavirus pandemic.
Early updates from Alibaba's website, however, suggest the first 30 minutes have generated gross merchandise value of 372 billion Chinese yuan, or around $56.2 billion, a staggering total that dwarfs the record $10.4 billion spent during Amazon Inc.'s (AMZN) - Get Report two-day Prime Day event last month.
The world's biggest consumer event, Alibaba's Global Shopping Festival, has drawn more than $56 billion purchases in the first half and hour. Alibaba Group Holdings (BABA) - Get Report looks on pace to smash the annual sales record for its global shopping festival, with total purchases passed the $56 billion mark in the first half hour of offers.
The annual event, also known as Singles Day, was forecast to generate around $45 billion in total sales, a near 20% increase from last year's record of $38 billion, as shoppers in key Asia-based economies splurge on tech and consumer goods following months of lockdowns linked to the global coronavirus pandemic.
Early updates from Alibaba's website, however, suggest the first 30 minutes have generated gross merchandise value of 372 billion Chinese yuan, or around $56.2 billion, a staggering total that dwarfs the record $10.4 billion spent during Amazon Inc.'s (AMZN) - Get Report two-day Prime Day event last month.
Коментар